Okay. Good afternoon, distinguished judges, ladies and gentlemen. Our case analysis is a theme that multicultural life. My name is Malago, a Spanish designer from the brand Lumina. I am Zhang Li, a young Chinese designer and just graduated from a Spanish university. My name is Zhou, and I am a Chinese qipao designer. We are currently working on a Sino-Spanish collaborative project. Thank you.

Come on, Joe, have a look. Look at this final sample. The lines are slid cut. Wow, just releases the essentiality. I don't think so. Oh my, I think this is going to set fire to the world. Yes, the dangerous beauty. Look at this embroidered jasmine. Just set a fire to the world, Ray. What a genius, Margot.

But I think we need to listen to Joe's idea as well, which is an expert in qipao designing and Chinese costume culture. Hold on, you are missing the point. This is designed for movement and comfort, not for exposing the body. But it's about marketing. We need that wow factor, that eye-catching and mind-blowing. But marketing must not sacrifice culture.

Come on, guys, just calm down. Joe, maybe we could think about it in a more understandable way to all of us. Alright. Marco, you love pasta, right? I know you love pasta more than your wife. Yes, I love pasta so much. I cured her pasta for three meals a day, but no more than my wife, because she made pasta for me. Then how about I make you pasta, and I put honey and sugar and syrup on it, but I still call it authentic Spanish. How do you like it?

No way. It's just like ruining my baby. See? Exactly. So let's not ruin our baby. Get over here, Margo. Just try it on. Then you will understand. Really? Let me try it. Wow, it just feels like it moves with me and like a part of me. See, that's the real Eastern elegance and wisdom. It breathes with you. Ah, let me think about it.

Well, maybe we can call it the poetics of Eastern Tellery. All right. Perfect. That's a deal. Marco, look at this color blend. What? Where's Marco gone again? Well, nap time, probably. Marco needs a very good nap time. It's a habit from his culture. But that's third time this week.

Vanishing to thin air, gone, missing. Our deadline's gonna... Good afternoon, my lovely friends. Dude, we've got a deadline due very soon. And we're supposed to be a team. Collectivism, alright? your three hour breaks are dragging everyone workflow mi amigo it siesta the rest of time the best part of day and the spring of a year Oh rest Only you and our team ask for rest time over the deadline Have some sense of priority, please.

Well, are you serious? All work, no play, make Jack a doubt, our boy. Do you want to be a doubt, boy? We eat with families, we beat the heat. It's about coming back refreshed. I am first a person, then a team member. This is just a job. Enjoying my life is still my priority. What? Wait a minute, guys. It sounds like two kinds of fish right now.

One is swimming upstream. The other one is drifting with the flow. To be honest, Joe, I think Mariko's break time makes sense. Our cheap house designing is all about smooth and natural flow. Our work rate then should be too. See ya. Always rushing kills creativity. But Mariko, project has a busy time. We are a team. When we are in the crunch, we all need to push together.

You are right. Then how about we flex the schedule, like getting the project done as quickly as possible, then taking three days off to make up their breaks? Yeah, maybe we can have proper breaks later. Deal. And dinner's on me this Friday evening, 7 p.m. Really? Could I have pasta and a gumball chicken? Sure. And I will arrive earlier and help you prepare the dishes. Well, thank you. That's a deal.

Marco texted. I am about to arrive. Oh, really? Yes. It must be Marco. Hola. Hola chicos Here are roses for you And what? A special gift Well, thank you so much Hola Marco, como estas? Come in, help yourself Yeah, thank you Well, I'm sorry that...

Where is the gift? I put it over there It's not polite in China to open a gift right now It's about to put pressure on the giver Well, actually in Spain we want a recipient to open the gift at our party because we want to see your faces when you open the gift. Oh, really? Please. All right. Oh, my God. I'm so excited. Wow. It's a cheap offer on my Spanish friend.

Yeah. See? I still add some modifications to show the both aesthetics. Amazing. I really appreciate it. Yeah. That's the point. we should open the gift in front of the giver. That is it. And I also prepared a surprise for you. What? The ham from Sevilla. It's a Spanish ham? Really? Let me taste it. Wow, that's so Spanish.

Just making me feel at home. Thank you. You're welcome. And help yourself to some Kung Pao chicken. Otherwise, the Kung Pao chicken will be left with Kung Pao only. And trust me, the chicken would be gone with the wind. Why? See, that's a wind. That's a wind. By the way, Margo, I know you always say chin chin while we are making a toast in Spain, right? Yeah, is it like gambay in Chinese? Exactly.

Let's raise a toast. Chin chin. Here follows our case analysis. While designing the case, we apply four theories to examine the key challenges in this scenario. First, Individualism vs. Collectivism. Markle demonstrates an individualist orientation, prioritizing personal well-being and autonomy, while Joe exhibits a collectivist perspective emphasizing the team progress and meeting deadlines Their conflict arises from these divergent cultural priorities second monochronic versus polychronic time joe follows a monochronic approach linear task focus and deadline driven while marco shows polychronic tendencies integrating relationships breaks and creativity into work these divergence shapes contrasting views of responsibility

and productivity leading to friction in task management third high context versus low contest communication joe uses metaphors like honey on pasta to communicate indirectly while zhang li applies poetic analogy to mitigate conflict marco from a lower contest culture initially communicates directly we need that wow factor but gradually learns to appreciate the implicit relationship oriented cues. Finally, cultural adaptation and empathy. Margot's expectation of immediate gift opening reflects Western norms, whereas Zhou's reserved response reflects Chinese etiquette.

Her delight in the qipao and the reciprocal Spanish meal demonstrate how adaptation and empathy strengthen intercultural understanding. Now, ladies and gentlemen, here comes for section Resolution B. Our case illustrates how profound cultural differences can be transformed into the creative and operational synergy, so the following approaches, Number 1.

Metaphorical bridging, Number 2. Experiential learning, Number 3. Flexible structuring, and Number 4. Reciprocal adaptation. Joe's use of relatable analogies like honey and pasta allow Maligot emotionally and intellectually grasp cultural boundaries without feeling attacked it, and this helped translate abstract cultural values into shared understanding.

And beyond that, having Maligot to wear the cheap bow was still a turning point. Direct physical experiences transcend verbal debate and help to generate the kind of shared understanding across the culture. Thank you. Well, thank you guys. So here comes the conclusion. In conclusion, the Sino-Spanish design partnership shows that the intercultural collaboration is not about eliminating difference but about harnessing it.

Through metaphor, experience, flexibility, and mutual adaptation, this team finally transformed potential breakdowns into creative breakthroughs, proving that the most innovative design often emerged from the space between two different cultures. That's all. Thank you.