Ladies and gentlemen this video depicts a true story about Meituan success in the journey of globalization It made from from its pilot app to nationwide known popular delivery map app and finally a journey to Hong Kong, Brazil, and South Arabia.

It fully demonstrated how globalization, long-term and short-term orientation, and empathy used in intercultural communication. Our interpretation and the case analysis are as follows. So the first reason Meituan achieved this kind of successful promotion is globalization. First, let's talk about globalization. So it's a cross-cultural communication theory.

It's a concept refers to integrating international strategy with local elements. It's about thinking globally, acting locally. So as we can tell, obviously, in the video, Meituan has its own global strategy. like after dominating the market in China mainland, it goes to Hong Kong, goes to Saudi Arabia, and even in the nearest future, Brazil, right? So during this kind of a global expand, Meituan leveraged the globalization solution, like just as the experimental trial, like the application KITA in Hong Kong, as we all know, as the special administration region of China, Hong Kong has a very important geographical and economical status, which could serve as a hub that connects China and other countries in the world.

So this kind of experimental could enable Meituan to know about the foreign consumers need and their preferences before it starts its global promotion in Saudi Arabia. Second is long-term orientation. I want to quote a sentence that was said by the CEO of Meituan Food Delivery Service.

He said, if you plan for an easy path, you will fall when hard times come. And indeed, it's not merely a slogan said by him, but also a vivid practice that he truly put effort on. Like we can see a clearly timetable by Meituan food delivery services. It was established in 2010, and it looks like corporate because it's similar deals and website designs, but the approaches are different from other food delivery services.

And one of its successful secret key to success is building relationship with fair terms compared with other food delivery companies like delayed payments and offer discounts. it choose another path like focusing on smaller markets with millions more possible consumers with less competitions which is have done more with less and second and in and he also focusing on running well spending to without spending too much money and in 2011 it have gained its its approaches have made obvious results, like when most food delivery companies

have retreated and failed, it gained most of China's markets. And in 2023, it even got big plans for the world. It tested in Hong Kong and also in 2024 it tested in Saudi Arabia and also gained a lot of success and achievement And even now it have already gained the 10 of the consumers in America which once was dominated by the American big companies like Uber Eats.

Third, it's about empathy. And as we know, Meituan, although it has sophisticated technologies and advanced algorithms, they still pay emphasis on empathy. Like in our daily lives, when we want to log in Meituan and order some food, the riders will communicate with you the address, your telephone number, and your customized needs.

It helps us to know about us, build a bridge that connects people to people and let their communication to be more smooth. And the same situation also happened to the outside world. And as the video has shown us, in the outside world, like in South Arabia, the communication also happened between the delivery man and the customers.

They will communicate between their needs and the customization. This helps to build people-to-people exchange and let them know about their differences. In conclusion, the Meituan's through localization, long-term and short-term orientation, and empathy, Meituan's success is not only a business story, it's a blueprint to break down the hegemony the outside world has set up for us, as we know, and the urgent pressing the world.

There are a lot of urgent or pressing issues we're facing. One of them is cultural or, like in our case, the cultural hegemony. May Trans Success offer a new way and offer a new insight for us to break down this hegemony barriers and help us live in a world, a community with a shared future for mankind. That's all. Thank you.