Good afternoon, ladies and gentlemen. What we mainly saw from this scenario is about Meituan, a Chinese takeaway app, which gained great popularity both domestic and overseas markets, and has gained 500,000 active users per day.

After analyzing, we divided the scenario into three stages. Firstly, it's about the localization perspective. Secondly, it's globalization perspective. Finally, we like to talking about innovation perspective. As we all know, Meituan as a Chinese brand, after dominating China's mainland market, it expanded its brand to compete on global stage So Helen how did such kind of takeaway apps gain so much popularity and lay such solid foundation for them on the global stage They use a localization strategy.

In the very beginning, Meituan focused on the small cities compared to its competitors. And they did a lot of marketing investments in local cities and adjust their service to meet different cities. In that way, Meituan developed a better relationship on business and it helped Meituan to build a long-term trust among customers and help it expand its business in China successfully.

Brilliant. It's a vivid illustration and answer why Meituan gained so much popularity in Chinese market. And what about on the global stage, Meituan, how did they do so much strategies to gain popularity on the overseas market? Well, before glowing global, they glowing global at first. They tried to spread the brand into Hong Kong. You know, Hong Kong is a city with traditional Chinese traits and the modern traits either.

The difference between, it is very different from the most city in China. and they collaborate with the local new team and successfully spread it into Hong Kong. Based on that successful experiences, Meituan have a bigger plan, which they wanted to spread into Brazil and Saudi Arabia. They do investments first and understand what the local people really want to do and lay a solid foundation in their equipments.

In the process, it actually uses Chinese digital technology to help the local people and bring them convenience and obviously the economic growth. It actually creates a win-win situation for both China and other countries. Fantastic. Don't forget about the innovation strategies that Meituan had implemented. They utilized the AI system and provide deliveries accurate location, which facilitates its efficiency.

And anything else, they implemented multiple and diverse functions from hotel reserving to ticket booking, which was really enrich our daily life and integrate with our daily life. And amidst unprecedented trend of globalization, Meituan, such kind of Chinese takeaway apps, has become a symbol and a card for Chinese people. And in the future, how can this kind of Chinese market, Chinese companies, gain more success in the future?

So what about the individuals? As for the customer, they should adopt an open-minded mindset because every culture has its unique contribution to global civilization. And they need to respect each other's backgrounds, values, and traditions. Avoid denying the other cultures just because of some little difference. And global users can use Meituan to buy lots of things they need.

and they don't need to reject the changes just because it's an app they are not familiar with. And in that way, the global development could actually benefit for all humankind. That's fantastic. And if the individual brings an open-minded attitude, do you help such kind of Chinese takeaway apps go into the global stage and facilitate mutual learning and what about brands perspective well from the brand perspective I like to share two two suggestions so first of all the brand should cultivate a target awareness they should do more investments before enter a target market I want to take Lego as an example when Lego firstly want to go enter into the Chinese market, they do not know what Chinese people really like,

and they invest what the Chinese kids they like and get the inspiration from local story and myths. And finally, they create the series of monkey kids which gains a lot of popularity. And secondly, I want to say that the brand should do more combinations. We sincerely hope that the brand can let the cuisine of the language of the culture and offer different flavor which can bridge the gap in our intercultural communication.

And I like to add my perspective on the industrial perspective and for the strategies. They need to cultivate and advance, advocate a system for deliveries welfare. They guarantee and invest some insurance system to guarantee their basic life standard and facilitate their life. And hearing all this, I believe that Meituan, this kind of Chinese takeaway apps, will become a platform for China and both other Western users to use it as a symbol of our contemporary China to show our confidence.

And in the future, we need to cooperate with some Uber Eats, such kind of Western takeaway apps. I do believe that bright future was caused by all our humankind. That's all for our sharing today. Thank you so much.